I am a sociologist who has worked as a qualitative analyst since the 1970s in social gerontology, as a lecturer in social policy and finally, as Director of Graduate Research Training at Cranfield School of Management, U.K. In 1996, I set up SdG Associates and have provided training and consulting in a range of qualitative software packages from my bases in London, UK and Boston, USA. My areas of expertise span health, social policy, education, and management. In January 2013, I joined QSR International as their Training & Research Consultancy Manager for Europe, the Middle East and Africa. Since 2017, I have been QSR's Research Director.