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Lauren W.

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About Lauren W.

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  1. Hi there, I'm conducting research on advertisements that involves manually coding visual elements of screenshots. Using these results, I would like to "score" each ad, so that each node has a particular point value. (For example, if there are LGBTQ folks in an advertisement, I would like to code for them and score the ad positively for that trait. If there is no diversity among the models in another, I would like to score it negatively for that trait.) Is there a way to "score" on Nvivo for Windows 12 that doesn't involve using AI sentiment coding?
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