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Hello good morning, I am a researcher at the University and I am currently checking the possibilities of the Nvivo software. I am currently conducting a study and I have doubts about how to carry it out, I expose the situation. I have extracted data from a Facebook account by Ncapture with 3 data columns, one with the publications of the brand, another with the likes of the publications and another with the response of the users to these publications. The first step of my study is to categorize only the publications of the brand, this is not a problem, through the frequency