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Best Practices Series: 18


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Hello everyone,

I would like to share an article from Bajaj et.al. published in Australasian Marketing Journal.

Title: Consumer motivations to create alternative consumption platforms

DOI:https://doi.org/10.1016/j.ausmj.2020.06.001

This study aims to examine the motivations for consumers to become initiators of Collaborative or Alternative Consumption platforms.

Please feel free to share your opinion.

Regards,

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